Shareholders versus Stakeholders 1 21 September 2019.

Historically, American industry grew from a foundation based on prioritizing “shareholders” over “stakeholders.”  Labor and communities didn’t count for anything in the epic period of industrialization.  In my original home town, Seattle, the railroad tracks ran right along the shore of Elliot Bay because that led directly to the piers for loading cargo on ships. That’s where the railroads wanted their lines and the public be damned.   In my adopted home town, Easton, the Coal and Iron Police of the Lehigh Valley were deputized by the Commonwealth so that they could lawfully counter unionization.  Then came the Great Depression.  The great corporations were humbled and regulated by the federal government.

Then the Second World War devastated the industrial economies of most countries in the world.  Britain, France, Germany, Italy, and Japan emerged from the war with their industrial plant and agriculture in ruins.  After 1945, the pressing demands for economic reconstruction conflicted with pressing demands for higher standards of living and social welfare systems in many countries.  To make matters worse, Britain and France spent heavily on defense in order to maintain “great power” status.  All of these factors made for a slow revival of competitiveness on international markets.

In the meantime, the United States provided the goods demanded by the rest of the free world.[1]  Thus, during a “golden age” of the 1950s and 1960s, American corporations enjoyed huge profits without struggling very much.  They could reward shareholders and “stakeholders” in ways that satisfied all concerned.  Corporate social responsibility came to mean not laying-off workers or cutting wage and benefits, not closing down plants, not getting rid of unprofitable or incompatible divisions, and not off-shoring production.

Most people were happy with this situation, but not all.  In a 1970 New York Times Magazine essay Milton Friedman, asserted that “there is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits.”  Radically at odds with recent experience, Friedman’s view did not receive wide acceptance.  Instead, America’s economy became increasingly uncompetitive without most people noticing.

Soon after Friedman had spoken, huge waves of change broke over the American economy.  Globalization unleashed rebuilt foreign industries on the international and American markets.  Deregulation allowed the entrance of hungry and innovative new competitors onto the domestic market.  Rapid technological change contributed to globalization, while also substituting machines for men.  Furthermore, the 1970s witnessed the two “oil shocks” (1973, 1979).  While impossible in economic theory, combined high inflation and high unemployment turned out to be all too possible in economic reality.

Forced to choose how to use shrinking profits, corporations prioritized “stakeholders” over shareholders.  Savers—you have to save before you can invest—felt themselves to be getting “skint” from management.  Then, in the 1980s, appeared the corporate raiders launching hostile takeovers.  Disgruntled stockholders unloaded their stock on the raiders.  Successful takeovers led to fat, dumb, and happy corporations getting put through the wringer.  Fairly quickly, many boards and managers began prioritizing shareholder value over stakeholder value as a defense.  By the end of the 20th Century, Milton Friedman’s formula had triumphed.

[1] Steven Pearlstein, “When Shareholder Capitalism Came to Town,” The American Prospect, 9 April 2014, https://prospect.org/article/when-shareholder-capitalism-came-town

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s